You've put up your site, and it's looking great, but it's not getting the attention of users, and your website's traffic is declining.
It's not just you. Based on Ahrefs, 90.63 percent of the content does not receive natural traffic through Google.
What can you do to solve the issue? The solution could be found through a site audit.
A site audit could boost your ranking, as well as visitors numbers and conversion rates.
If you're not sure how to begin, this guide will guide you through the process step-by-step.
But, before we dive deep into it, let's go over what an SEO review is and the reasons it's important.
What Is an SEO Audit?
An SEO audit provides an in-depth review of a site as well as its rank in search engines (SERPs), including the areas where improvement can be made.
If you perform the SEO assessment, you're looking at your website's performance by identifying areas to make improvements and receiving recommendations for improving your site's ranking.
An SEO audit will also help to identify potential areas for improvement. These include:
· Speed of the site
· content gaps
· technical SEO issues that decrease the amount of traffic
· where your competitors are superior to you
· methods to enhance UX
It is estimated that the average visitor spends about 54 seconds on websites as they make assumptions about your company faster. According to a study, your website has less than two-tenths of a second to give a positive impression on the first time they visit. The study was conducted in 2011, which means you could have a shorter time in the future.
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Making a good impression is only one motive SEO audits are essential. Let's take examine a few more.
Why Are SEO Audits Necessary?
SEO audits offer the most precise overview of the state of your SEO strategy is at and can dramatically improve your rankings. Are you looking for evidence? After conducting a basic content-based SEO review, Smash VC has increased its organic traffic by 76%.
Though they can be long-lasting, however, they are not time-consuming. SEO audit is a must in terms of improving the visibility of your website and identifying problems that require attention or updating. For instance, audits help you:
· You can spot mistakes in your website's code content and structure.
· keep your business ahead of the game by providing actionable information
· Determine if you're ranking for your keywords of choice, and then determine which pages you appear on SERPs.
· make sure your content is updated to align with webmaster guidelines and algorithm modifications
· Make decisions on what content to refresh.
· Make sure you optimize your headlines, titles, and meta descriptions.
· do competitor analysis
· Evaluate your backlink's quality as well as text length. Evaluate the quality of backlinks, text length, and URL keywords that are one of the most crucial factors for SEO ranking
· make sure you are aware of loading times and mobile access to ensure the best user experience
As you can observe, it is evident that an SEO audit is extensive and could affect every aspect of your site.
How to Know It's Time for an SEO Audit
As per the 45 percent of the Search Engine Journal's State of SEO respondents, websites for personal or business sites are among the top three sources that drive the most commercial traffic. It's massively important to ensure that your customers locate you on the internet and to make sure they do make that happen, you should conduct regularly scheduled SEO reviews.
How often? It's generally the right time to conduct an SEO audit. There are, however, some strong indicators that indicate your website requires an SEO audit in the near future. They include:
· the organic traffic on your site and conversions are declining
· Your site has a high rate of bounce.
· Your search engine rankings are dropping, and you're not sure why.
· Customer satisfaction is decreasing. Research suggests SEO could improve the quality of rankings which can increase the satisfaction of visitors.
You should also conduct an SEO audit after you've developed a brand new website or following the website transfer. This will allow you to identify SEO issues early so that you can take appropriate steps to address them.
It's not only a once-in-a-lifetime event. It's best to conduct an SEO review every three months to make sure that your website is running at its top.
What to Do Before You Start Your SEO Audit
Regular SEO audits of websites were identified as the second most effective strategy for increasing traffic to websites in a study conducted by SEO experts.
The typical SEO audit will take just one or two hours or up to six months. Being prepared prior to starting the audit can help ensure you are addressing the correct problems, reduces time, helps reduce stress, and helps you stay organized.
Before you begin the SEO audit, be sure to:
· Write down the goals you want to achieve: What do you want to accomplish? Concentrate on any particular issues that you're experiencing. Perhaps, for instance, your website isn't displaying specific keywords you've chosen, and your bounce rates are rising. For clarity, a bounce rate between 26 to 40 percent is very good, while the average is 45 percent.
· Determine the sources and stakeholders. Who is responsible for the project? What are the resources they require? Are you able to access the tools, people, and information you require for the audit? Has anyone required approval?
· Find the metrics you want to determine the metrics to
· Choose an appropriate date range: Do you want to examine your website's performance in the past year or quarter, or month?
· Select your tool: There are plenty of multi-purpose tools like Ubersuggest or Screaming Frog. To address specific issues, you can use Copyscape to detect redundant content. DeepCrawl allows you to browse websites Google Structured Data Tool as well as Small SEO Tools' keyword density checker.
· Create a strategy for your information: How will you analyze the data you have collected after an audit? Are you planning to utilize the data visualization tools such as Google Data Studio to report your findings? Set up accounts and permissions immediately to complete reports in a short time while the information remains fresh in your brain.
The 15-Step SEO Audit Guide
Google is home to greater than 200 SEO ranking elements--figuring out what's doing something wrong isn't easy. However, a thorough SEO audit will reveal the root of the issue and allow you to devise a plan to address them.
Its 15-step SEO checklist isn't enough to address the major issues that I have observed affecting websites and degrading their rankings.
Review (and Optimize) Meta Descriptions and Meta TitlesWhat you may not be aware of: If your meta descriptions don't work as they should, Google will rewrite them. In actual fact, Google rewrites meta descriptions 62.78 percent of the time, which means that you might miss the opportunity to share your keywords or selling point if you don't take care of your meta descriptions.
The Meta description is a searcher's call to visit your website. It's a way to draw the reader and bring them to visit your site. A brief, simple but thorough meta description will draw more visitors to your website through search engine results.
You can review and improve Meta descriptions as well as page titles using Semrush in just three easy steps:
1. Create a new project and conduct a site inspection.
2. Perform a content audit in order to find a listing of all pages as well as titles and descriptions. After that, go through the spreadsheet, eliminate unnecessary columns and enhance your SEO.
3. Use the on-page SEO checker to get ideas on how to optimize the pages of your website.
1. Improve User Experience (UX)
Search engines are becoming smarter and smarter. Whether you're aware whether you do or not, the user experience is a major search engine ranking aspect--and 73 % of consumers believe that their experience influences buying purchases.
If your UX is not good, your ranking and SEO are most likely to be affected. There is a myriad of ways to improve your UX.
There are many factors that affect the way that a visitor experiences your website, like the layout and usability, loading time, and so on. There's no reason to make things too complicated.
Seek out the low-hanging fruit first. What are some easy improvements that could make your website more user-friendly and easier to navigate?
Focus on things such as:
· The color scheme of the company: Is it in line with your brand?
· Titles Make sure they are prominent and click-able hyperlinks easily identifiable.
· Videos and images: Images and videos create a mood, showcase the product or service or guide visitors to certain sections of your website. Make sure you add photos and videos when required while maintaining an even balance between photos and text.
· The path to the most important web pages: Are users able to locate the pages that are most important, like product pages, service pages, and more. ?
· Formulas Are they effective, and do they work? Are they easy to navigate?
Think about making the heatmap method to analyze UX and come up with suggestions for future UX optimization. You may have to devote more time to this if you're facing major UX problems.
1. Check for Keyword Cannibalization
Cannibalization can occur when you have several pages on your website that are identical or have the same keywords. In essence, they compete against each other to get the same amount of traffic.
When there is a cannibalization issue, the possibility is that it will affect your reputation by decreasing rankings for websites that are competing and creating confusion among visitors. Correcting this issue can increase your traffic by three times.
To determine the keyword that cannibalizes your Search, you can use a tool such as Ahrefs to:
· perform a site audit
· check your previous ranking
· conduct a web search for the subject you are interested in and search for similar URLs
If you see pages taking over other pages, you might consider redirecting weaker pages or merging the contents into one huge page that is full of useful information.
1. Fix Indexing Issues
Are you wondering why the traffic to your site isn't increasing? It could be due to common indexing mistakes such as:
· Errors on the server and 404
· Pages missing
· duplicate content and crawl issues
Other factors, such as excessive permanent redirects, could lead to indexing issues with indexing. It's important to identify whether you have too excessive redirects as 74.9 percent of websites use these in accordance with the Semrush study.
There is a myriad of reasons why Google may not consider your website, including slow loading times, poor quality content, or insufficient mobile-friendliness. But, it's important to be aware that Google does not index every website.
In addition, the possible solution to your issues with indexing is found within the Google Search Console. Learn how to start Blogginng because blogging in one of the best source of income without any pressure
It is possible to use the tool to gather valuable information on specific site issues, such as security, duplicate content, and crawl problems.
Do this:
1. Click the Start button. This leads users to the URL to the inspection software.
2. Enter your URL, and then watch for the results.
3. Learn to examine the results and fix any mistakes.
Another alternative is to make use of the Google Index Checker, which lets you enter more than one URL at a time.
If you're stuck, Google provides a comprehensive listing of indexing problems and solutions. You can also consult the help of an SEO agency to get further guidance.
1. Optimize Content With Keywords
Did you know that the first Google result has ten times more clicks than the website at the 10th spot? How do you ensure that your website is at the top? Start with keywords. If you don't do these correctly, you'll never see sales or traffic. Rankings that are higher will bring more leads, conversions, backlinks, and clicks.
Optimization of the content doesn't need to be difficult. Follow these easy steps:
1. Conduct research on competitors by using a tool such as Ubersuggest.
2. Look for keyword opportunities and search for gaps. These are subjects you're competing on, but you don't.
3. Create content that targets these specific keywords (or alter existing content to incorporate the latest keywords).
4. Make your content more appealing, including meta descriptions, by using keywords.
5. Make your content more small snippets and easy to read.
6. Develop a better method of internal linking. Be sure to use the most optimized anchor texts in your hyperlinks.
There are a variety of tools that can help you automate the process, such as Topic, that can make a major difference to the position of your website.
1. Check for Duplicate Content
Duplicate content doesn't count as an adverse ranking element. In fact, it's estimated that 28 percent of sites have duplicative information.
Although duplicate content isn't a search engine ranking, the duplicate content may influence SEO since it can hinder Google from indexing and ranking web-based content and adversely impact the equity of links.
This can happen when you own several domains or when you're publishing content using different formats. You can look for duplicates using tools such as Copyscape as well as using the Duplicate content Checker Chrome extension.
If you spot duplications, Google offers quick solutions for duplicates, including:
· with 301 redirects or using top-level domains
· Be aware of how you distribute your content so that Google determines which is the most appropriate page
· restricting similar content, such as identical copyright notices
· Not using placeholder pages.
· Use canonicalization to inform Google of the URL you prefer to use.
1. Check Loading Times
The average website will take 1.286 seconds for loading on a desktop as well as 2.594 seconds on mobile. If your site loads slower than that, it could be in the lagging category.
Slow-loading websites could lead to an increase in bounce rates as well as lower conversions and less visibility.
In the end, for a period of time, your website's speed of loading is an important Google ranking aspect. If your website loads too slowly, it is likely that your visitors will opt to go to a competitor rather than wait for a long time.
How can you improve slow loading times?
Perform an analysis of your performance using Google PageSpeed Insights to calculate your site's speed score, and also to identify any issues, and provide suggestions for improvement.
If your loading speeds are slow, also consider:
· optimizing images
· Utilizing the help of the Content Delivery Network
· The number of scripts and plugins.
· Minifying CSS, JavaScript, and HTML
· You can enable GZIP compression in your web server
If you're still struggling to determine the cause of the issue, feel free to contact me. My team is here to assist.
1. Analyze Organic Traffic
Organic traffic refers to the number of users who visit the website without paying for ads in search engines. You can get organic traffic via hyperlinks, mentions, and other forms of online marketing efforts, like posts on social media.
This type of traffic can be a useful gauge of how popular your website is and can help determine the relevancy and quality of your content, as well as the efficacy of the SEO strategy. It's also important to your bottom line, with the majority of marketers declaring that organic traffic has the greatest return on investment.
Once you've understood the advantages, what's the best method to increase organic traffic?
Start by creating your SEO strategy. Utilize Ubersuggest to conduct keyword and competitors research and include your preferred keywords on your pages, including URLs, titles as well as meta descriptions.
Then, you should take the next step of conducting an SEO technical check of your website to make sure everything is working just as it is supposed to. In today's Genration the Scope of Digital marketing is Growing day by day and everybody wants to know more about the What is Digital Marketing and Growth in Digital Marketing.
1. Analyze Mobile Friendliness
Your website's mobile responsiveness is more important. The site is, the better it appears in Google results. Google introduced its mobile-first policies some time ago, and since greater than 50% of all traffic to websites comes from a mobile, it is essential to take care to cater to the needs of mobile users.
You can test your mobile's responsiveness by entering your website's URL in the Mobile-Friendly Test of Google to see your score.
Utilize the mobile usability report from Google to identify the improvements you'll need to make. Based on the results, consider performing a mobile overhaul to enhance UX or collaborate with an agency to do this.
1. Fix Broken Links
Broken links are among the most frequent issues on websites. Most sites have at minimum a couple of. A study revealed that the average site includes 5.92 damaged links for every 100 pages. Broken links happen because of updates to websites and content updates or even deleted pages.
Although it may not be an issue of great importance, the majority of people are aware of the frustration it can be when links don't work. It adversely affects the customer experience overall.
Broken links also impact your rankings since Google depends on them for Anchor text and PageRank. If the links are damaged, Google can't find them.
The fix is simple, however. Utilize a tool such as the Screaming Frog's link checking tool to identify any issues. Then, you can rectify, delete or redirect any link.
1. Improve Search Rankings With a Secure HTTPS URL
Google encourages HTTPS on websites, and it has now marked websites without SSL with the term "unsafe" in its Chrome browser.
In addition to being a sign of trustworthiness as well as a measure of trustability, Google's research indicates significant progress towards SSL as a security measure, with more than 98 percent of Chrome users loading webpages that have a secure URL.
However, since earlier research has shown that HTTPS has a minimal effect on rankings at the very best, it's not an ideal idea to use SSL solely for SEO reasons.
If you decide to switch toward HTTPS, Google has an extensive list of best practices to help you.
1. Complete a Content Audit
According to a study conducted by Content Marketing Institute, 75 percent of the most successful Content marketing teams have plans to increase their budget for content by 2022. Without a content audit, However, they may not know which efforts can yield the highest return on investment.
A content audit helps identify the best practices and content that could do better.
Here are a few of the essential steps of the process of conducting a content audit:
1. Create an inventory of the content assets. CoSchedule provides a free template that you can download. It is also possible to download the entire set off of your web pages from Google Analytics.
2. Determine your objectives and then create an outline of any nagging issues.
3. Select the tools you prefer like Ubersuggest, Google Analytics, or Blaze to create links for inventory as well as you can use a link checker that is broken, such as Screaming Frog.
4. Perform studies and analyses.
5. Make suggestions.
6. Create an action plan.
7. Complete a Competitive Analysis
A competitive analysis allows you to recognize your competitors and identify opportunities you could capitalize on to get a better ranking on Google.
It also lets you know what your competitors are performing as well as what their strengths and weak points are as well as provides an understanding of how you can present your service or product to increase its visibility.
Take into consideration the following aspects in your analysis of competitive factors:
· keywords that your competition is ranked for
· The number of backlinks a website receives
· The quality of backlinks
· Engagement on social media (such as the number of Facebook likes, Twitter followers, social media engagement (such as Facebook likes, Twitter followers, etc.)
· Website speed
· Mobile responsiveness
A variety of tools are available to simplify this process, such as Ubersuggest or SproutSocial to track social media advertising campaigns.
With Ubersuggest, You just need to:
1. paste the URL of the competitor's website and click the competitor's URL and click Search.
2. Choose to select the Keywordoption on the left sidebar
3. Review the list of keywords
4. Click Backlinks
5. Select the Top Pages from the left sidebar
6. Use a Website Crawl Tool
A website crawler, a.k.a. Web spiders or web robots, crawls the internet "looking" at content. Google employs these robots to rank content, but a number of SEO tools make use of them to identify SEO issues that affect your site. Want to know more about best Digital Marketing tool
A web crawler or web bot detects problems, like:
· Indexability and crawlability issues
· broken links
· duplicate content
Semrush comes with an auditing tool for SEO you can utilize to do a complete website crawl within minutes:
This is how to utilize the crawling tool in order to discover SEO problems:
· Start a brand new project
· set the settings that are the most basic
· determine the crawling settings and the kind of crawler you'd like to employ.
· Allow and deny URLs based on the information you would like the bot to view
· examine your data and look at your website's health score
Be sure to establish an agenda so that you are able to decide the frequency at which your website will be crawling
1. Identify Content Gaps
Content gaps refer to subjects that users want to know more about that your website doesn't address. The filling of content gaps gives a more user-friendly experience and can help to increase the amount of organic traffic.
You can discover content gaps by:
· Examining content ranking: Perhaps your keywords are being ranked, but they aren't quite as much as you'd want. Start by making sure whether SEO basics are in place, and then enhance content wherever you can.
· Utilizing keyword study: Your first step is finding out what's working, so search for high-performing keywords. Be sure to pay attention to long-tail keywords because they typically have less competition. You should also look for keywords related to those.
· Analysis of competitiveness: What keywords do your competition get a high ranking on? Take these as a source of inspiration for fresh topic ideas.
To speed up the process, you can make the procedure more efficient by using a program such as Ahrefs.
Enter your URL, and the tool will show you the keywords your site isn't being ranked for. Ahrefs will also allow you to find subtopics.
SEO Audit Frequently Asked Questions
What exactly is an SEO auditing tool?
SEO audit tools can help you identify the SEO errors that could damage the rankings of your site. SEMrush, as well as Ahrefs are two of the available tools. If you're looking for no-cost alternatives, check out one of our SEO Analyzers to get an analysis for free, as well as SEOptimer to get an analysis.
What are the top SEO tools for auditing?
It's dependent on the type of information you're seeking. Ahrefs Site Audit Tool, SEMrush Site Audit, Ubersuggest Screaming Frog, and Screaming Frog are excellent starting places to conduct a full technical audit. learn more about what is SEO and the advanced SEO.
What do I need to consider next after the SEO audit?
Your SEO audit will show you what's wrong with your website. After the audit is completed, begin prioritizing suggestions and then implement the recommendations. Begin with the easiest tasks first, and then move on to more challenging ones. Create a timetable and adhere to it.
What is the reason why an SEO audit is so important?
SEO audits are essential as they reveal opportunities to improve. When you've addressed SEO issues, you'll have more visibility, more traffic, and more sales or leads. You may also consult an SEO expert to design and implement a strategy.
Conclusion: 15-Step SEO Audit Guide
No matter how stunning your site's design is, if it's functioning at its best, it won't be able to bring in the leads, visitors, and conversion rates that you need to succeed.
A comprehensive SEO audit lets you discover and fix any possible problems and provides you with the data you need to boost your performance, improve ranking, and improve visibility.
While SEO might seem complicated, however, it can have a significant impact on visitors. A variety of tools such as Ubersuggest, Ahrefs, and Screaming Frog can help you bring your site to a better place.
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