A solid digital marketing strategy is the best way to grow your startup. It's a daunting task to grow a startup. Without a solid digital marketing strategy, you could end up spending too much of your time and money on the wrong things.
This guide will show you step-by-step how digital marketing can help your startup grow.
These strategies will help you succeed in digital marketing and increase your online visibility.
These are the top digital marketing steps you should follow in order to grow your startup.
· Create your website and brand
· Increase brand awareness through social media marketing
· Develop a content marketing strategy
· Email marketing can be started right from the beginning
· Advertise on Facebook and Google
· Invest heavily SEO (Search Engine Optimization).
Your website and brand can be built
Your first step in your web marketing strategy should be to establish your website presence and build your brand.
Online businesses need to be able to brand themselves. Google loves to show brands in search results. Users also love to interact with brands.
These are some tips to help you get started branding your startup company.
Create a unique logo
Your logo is your brand's identity. It will be used everywhere (website, social media pages and browser icon). So make sure you have a logo that tells your story. You don't need to make it complicated or artistic, but it should be distinctive enough to distinguish your business from others.
Make sure your website accurately represents your brand
Next, create your website. Although this is a common step, many startups neglect it or fail to give it the attention it deserves.
A website is essential as it serves as the central point for all digital marketing campaigns.
You will use branding and marketing to encourage people to visit your site, sign up for your email list, become followers, and ultimately buy your products and services.
Websites for startups don't need to be flashy, but they should accurately reflect your brand. Remember that your website is the "front door" of your business. It should be something you are proud of.
These guidelines will help you build your website.
Your homepage is a key part of your brand. It should be clear and concise.
While you can list your accomplishments, goals, and mission statement, it is important to describe how you can assist potential customers.
Use a hierarchy Having a well-structured site is essential for SEO and usability. Your website structure shouldn't be more than three levels deep, and all pages that are important should be linked to your homepage.
Important pages - In addition to pages about your products or services, your website must also have an about us page, contact page, privacy and disclaimer pages.
Mobile-friendly A modern business website loads quickly, and is mobile-friendly as your visitors are most likely to use mobile devices.
You should also choose a layout and design that is both professional and easy to use.
Optimize your business pages on all major social networks (Facebook. YouTube. Instagram. Twitter. Pinterest).
Next, branding is closely linked to creating a business page on all major social media networks for your startup.
We'll see how social media can play a crucial role in a campaign. However, the first step to claim your brand name is to get it.
What does it mean to claim your brand name on social media? Each social network allows you to create a username which is used for the page title .
Our FB and Twitter pages, for example, are:
· https://www.facebook.com/marketingfundasglobal
· https://twitter.com/marketingfundas
You can't have the username registered by someone else if you don't claim it from the beginning. This could cause a lot more problems down the line. It is not something you want to do while promoting your startup.
Go to Facebook, Twitter and Pinterest and create a new business page. You can also set up the username for all social media platforms.
Make sure to add your logo and website URL to your business page.
Even if you don’t intend to use all social media networks in the future, this is something you should do.
Resources for More
· The best digital marketing courses. This collection includes the most popular courses in digital marketing. This course is ideal for beginners and startups in digital marketing.
· Step-by-step guide to building an online business
· Web Marketing A complete guide to how to promote your site.
Social media marketing can be used to increase brand awareness
Once your website is ready, and you have secured your social media presence, it is time to get on board the social media marketing wagon. This will allow you to build brand awareness.
Startups have many advantages to social media marketing. One of these is brand awareness. It's actually the best digital strategy to spread the word about your brand and products.
How to promote your brand on social media networks
Get started with Facebook - Follow the steps in this article to gain more Facebook fans. A decent number of followers is a great way to social proof your brand and it's also a good starting point for building a community around it.
You may need to budget some money for this as growing your Facebook fan base organically can be very time-consuming and difficult. However, it is something you must do, especially in the beginning.
Create customer personas to help you choose the right network. Facebook is a must-have for all startups, but not all social networks.
After you have created your Facebook profile, it is time to create customer personas. This will help you identify the networks that your potential customers use most often and then jump on them.
If your target audience is between 20-and 30 years old, then YouTube and Instagram are great options. LinkedIn is more likely to be used if you're targeting executives than Instagram.
Below is a table that shows user demographic information for each social network.
Social Media Platforms Demographics.
It is important to remember that not all social media networks require you to be active. This is especially true if your resources and budget are limited.
In your digital marketing plan, including the networks most likely to produce better results.
Make sure your social media accounts are active. We'll be looking at how to create a content strategy to get your content in social media. But until then, make sure your social media profiles are always active.
Active means that you have new and relevant content. Your website and brand will be found by people who are likely to visit your Facebook Page. Make sure it is not abandoned.
Don't be too promotional in your posts. Your achievements are irrelevant to users. What is important is how your products and services can benefit them.
Resources for More
Tips for successful social media campaigns.
Develop a content marketing strategy
It is impossible to discuss digital marketing for startups without mentioning the importance of content marketing.
Content marketing refers to the creation, publication, and promotion of relevant content for a pre-defined audience online.
You'll be able to create content for your social media pages, website, paid to advertise, and SEO by creating a content marketing strategy.
These steps will help you create a content marketing plan.
Content Marketing Lifecycle
Analyze and identify your market Having gone through the customer profiling process (in choosing which social media platforms to use), now you must find out what type of content your target audience requires.
Are they informational articles about how to accomplish a task? Are video contents more relevant to your target audience?
This is where you can dig deeper to find out what content will be most effective in promoting your business and solving people's problems.
Create content marketing plans After identifying the content you want to create, it is time to create a plan that includes milestones and tasks.
Although your content marketing plan does not have to be complex, it should specify when is due and who will be creating the content.
Create the actual content. The three-step process of creating content online has three parts:
Step 1: Perform your keyword search in order to identify the search phrases as well as topics that are relevant to your business.
Step 2: Create unique and interesting content based on real data and studies.
Step 3: Optimize the content for search engines as well as users.
It's crucial to the success of your online startup company that you have a method for creating high-quality content.
This statement is EXTREMELY crucial. Companies that want to increase their online presence will need lots of content. This is how the internet works. Failure to adhere to this guideline can reduce your chances of success with an online business.
How to promote the content on the various channels. It is not enough to just create great content. You must decide which channels you will use to promote the content you create as part of your content marketing strategy.
Resources for More
· Content topics How to find great content topics for your content marketing campaigns.
· Content Marketing Courses A collection of paid and free courses that will teach you the secrets of content marketing.
Email marketing is a great way to start your journey.
You should have a website that is great, your brand on all social networks, and a content marketing strategy to generate all of your content.
Next, think about sales conversions. Email Marketing is the solution.
Email marketing is a great way to build a network of people who are interested in your brand and products.
People who sign up for your email list voluntarily are more likely convert, i.e. To purchase one of your products and become customers.
Does this mean that social media marketing is the same thing? No. Email marketing is different from social media marketing because you have control over the data. You can also use your list however you like.
You can choose to reach your subscribers individually, or segment your list in many ways. This will give them a more personal experience than social media.
Email marketing is still a powerful sales channel. It is worth starting to build your email list as soon as possible.
You need to know these things in order to get started with email marketing:
You can sign up with an email marketing tool, such as MailChimp, ConvertKit or Drip. A price comparison table is available here.
Sign up with a lead generation tool. Tools like Optinmonster have many features that will help you build an email list quickly. Exit popups and flyout boxes are great ways to get users' attention.
Offer incentives to people to sign up to your list - It is not enough to simply add sign-up boxes to your website. Incentives (ebooks, free stuff, and discounts) are a great way to encourage people to sign up for your mailing list.
Create marketing automation campaigns The beauty of email marketing, however, is that it can be fully automated. Email marketing, along with other digital marketing channels, will help you grow your startup company.
Get started as soon as you can - As your business grows, advertising will become more expensive (will discuss this further below). Content marketing is also important so that you don't lose the chance to get those valuable leads.
Resources for More
· How To Get More Email Subscribers A step-by-step guide to getting more people to sign up for your newsletter.
· Email Marketing Automation Benefits of Email Automation for Startup Businesses
Advertise on Facebook and Google
We have done so far to prepare for the next step, which is to increase traffic to your site and make sales.
Paid advertising is the fastest way for startups to generate traffic and sales. Paid advertising is not the only way to get traffic and sales. As we'll see, there are other methods (think SEO), but it's the most efficient.
There are many advertising platforms that you can use to promote products and services on all networks, but Google Ads or Facebook Ads are the most popular and effective.
How to use Google Ads for your startup to grow
Google Ads (previously Google Adwords) is the best platform to advertise on Google search and other Google products such as YouTube, Gmail, and the millions of websites participating in Google AdSense.
Google Ads is a highly effective channel because you can specify keywords for which ads you would like to appear in Google search results.
Google Ads (pay-per click) is a system that allows you to only be paid when someone clicks on your ad.
The price you pay will depend on many factors, including the popularity of keywords, the competition, the country, the device, the quality of your ads, and many other factors.
Google Ads is an auction-based platform. Google will perform an internal auction to determine which ads should be shown on the top results page after a search has been made.
We have spent more than 2 million on Google Ads for our clients as a digital marketing agency. Here's what we learned:
Google Ads is easy to lose money. While it's tempting, if you don’t know how to do it properly, you will probably make more money than you lose. Google Ads requires a lot more optimization work than you have experience with.
Google Ads works best for products with high margin. If you have a low profit margin, then Google Ads is not the right platform. You must take into consideration the cost of advertising and the price of the goods sold when calculating your net profit per sales. If your margins are too low, you will not make any money.
Start with a low budget - Don't spend more than you have available when you first start Google Ads. Start with a low budget to allow the system to learn about your campaigns, potential customers, and then gradually increase your budget.
It is possible to spend thousands of dollars by setting your maximum budget right away.
You can increase your budget as long you're making a profit - Many clients ask "How much should I spend on Google Ads?" The answer is very simple. As long as you achieve a positive ROI, increase your spending. If your ROI falls below what you desire, it is a good idea to shift your marketing budget to digital channels.
You can test, then test, more. Google Ads offers a variety of campaign types and many options regarding ad copy and audience targeting. To find the best results for your business, you need patience and a plan. Continuous testing is essential if you want Google Ads to work.
Facebook Marketing: How to Promote Your Startup
Facebook is the social network king with over 2.5 billion active monthly users. It's a powerful tool to build brand awareness and connect with customers.
Facebook for Business is a paid advertising platform that allows you to make sales.
Facebook for Business allows you to create paid ads and target users via Instagram and Facebook.
You cannot target users based upon what they search with Google Ads. However, you can segment your audiences based their interests, demographics and location.
Facebook ads can only be used effectively if you have clearly defined customer personas. You can also use different Facebook campaigns to duplicate the traditional marketing sales funnel.
This is how it works.
Facebook has a number of users you can classify into:
· Cold audience - Users who aren't aware of your brand and products.
· Prospects - People who have visited your website or Facebook page in the past.
· Leads - These are people who interacted with your Facebook page or ads but are not customers.
· Customers People who have already bought a product from your company and have a Facebook profile.
You can create different campaigns for each user pool.
Recommended Blogs
No comments:
Post a Comment