Digital Marketers require a broad and varied set of skills that are both soft and hard. Certain require a deep and extensive understanding, while others are less important or simple to master. As always, the entire list of the skills you'll require as a digital marketer is largely dependent on where you'll be and the work you'll be doing.
The following list of skills is a representation of the qualities a top Digital Marketer must possess starting with the most important hard skills, and ending with the traits that the most successful Digital Marketers build over time, often in non-related areas.
SEO and SEM
Nothing you put into your job as a Digital Marketer is of any value unless people are aware of it! Make sure that you drive traffic to your web websites, specifically, those landing pages are your very first and most crucial way to connect to your target audience. In order to succeed as a digital Marketer, you'll need to be an expert in making use of SEO and SEM to the fullest extent.
Analysis of data
Although they're not required to work with data analytics on the same level, like, say a Data Scientist Digital Marketers require knowledge of how to make use of Google Analytics and other analysis tools. The detailed data they provide on the source of your traffic, the most popular terms, the most popular time of day, as well as important information on your audience's gender, age, and the geographic breakdown and preferences and devices they're using to communicate with you -- is probably the most valuable Digital Marketer source of insight into their audience.
Social media
It's a given that Digital Marketers should be aware of every social media platform they utilize to share content and connect with an audience. Every platform is unique and has its own peculiarities that you must be aware of which ones work and which don't in regards to when and what you should publish, and how to modify your content to be able to reach various segments of your audience that are using different platforms. Within the realm of marketing via social media, there are a variety of methods Digital Marketers can choose to focus on such as live-streaming, social listening direct messaging, and hashtagging.
Social media and Pay-per-Click advertising
If the budget of a Digital Marketer includes advertising expenses and marketing, they'll have to determine which and how much to spend to get the most impact. This is for both ad placement on various websites across the internet, either through direct advertising or through platforms such as Google Ads, as also social media ads as well as sponsored content.
Email marketing
We've talked about how important it is to connect with your customers via their inboxes. The process of sending out email marketing campaigns is simple; executing successful email campaigns is far more challenging. Although newsletters aren't the most attractive tool at Digital Marketers' disposal, more than 80 percent have seen an increase in the number of emails being sent in the past twelve months, as per The 2020 state of Marketing report.
Storytelling
When you're creating captions for your Instagram posting or formulating a 1,000-word opinion piece on behalf of your company blog, good storytelling abilities (including editing, writing as well as visual storytelling) can be a huge asset for the Digital Marketer. Particularly when it comes to writing longer content on subjects that are relevant to your target audience and are a crucial SEO tool--you must be able to convey your ideas visually, but also in a manner that is appealing to the audience, you'd like to draw. In addition, the chances are extremely high that you'll have to know how to use the back end of WordPress or another similar CMS.
Basic design abilities
Although larger teams typically have an art department that is staffed by Graphic Designers or even UX/UI Designers, it is often left upon those who are Digital Marketer to perform everyday tasks such as choosing and modifying the images that appear on the social media channels of the company's feeds, or to create the layout of emails. A solid understanding of fundamental design concepts, such as how to arrange data to make it legible. It all starts by gaining a thorough grasp of the experience of the customer.
Innovative problem solution
Whatever you're attempting to accomplish as a digital marketer Your competitors are probably trying to accomplish the exact things. Your competitive edge is in your ability to think outside the box and think outside the box, not to mention finding creative solutions for every other challenge that may arise during the course of a day, from identifying new routes to your customers and coming up with new methods to capture
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